The Meaning Behind Our Symbol: The Canna Lily
The striking canna lily that anchors our brand’s visual identity was taken by Kai Lai, a gifted hobby photographer based in Hamilton, Ontario.
Known for his bold perspectives, Kai typically works in black and white—but this rare, vividly coloured shot of a canna lily stopped us mid-scroll.
We were designing our logo at the time, and when we saw it, we knew immediately that this image—with its fiery hues, dynamic composition, and almost sculptural elegance—was destined to become the heart of our brand.
Beyond its aesthetic power, the canna lily carries profound symbolism. It represents “confidence, creativity, and bold transformation” (The Flower Expert, n.d.), mirroring our commitment to innovation and growth. Native to tropical and subtropical regions yet adaptable to diverse environments, the canna lily embodies resilience—a quality we channel in our work.
We’re grateful to Kai for this serendipitous gift of imagery that continues to inspire our work every day. Like the canna lily, we believe in making an impact—vibrant, and rooted in purpose.
“Ideas into action” isn’t just our slogan—it’s how we operate.
We’re redefining the media landscape by proving creativity thrives when fairness, mentorship, and accessibility lead.
We envision a future where:
• Talent is nurtured, not gate-kept
• Budgets don’t limit quality or ethics
• Every voice has the tools to be heard
OUR ADAPTIVE APPROACH
Success starts with intentional planning. We’re passionate about helping communities thrive because your growth fuels ours.
Our multi-phased approach ensures your vision stays:
✓ Fresh – Evolving with your needs
✓ Visible – Optimized for every platform
✓ Uniquely Yours – No cookie-cutter solutions
First, We Do Good—Then We Make It Look Good
We start with work that matters to communities at large—the kind that creates on-the-ground impact. Then we make it visually unforgettable.
With us, you’ll always get:
✓ Straightforward collaboration
✓ Smart solutions with measurable results
✓ Complete transparency
You’ll never see:
✗ Bloated budgets
✗ Surprise fees
✗ Sugarcoated feedback
Just honest work that delivers—first on substance, then on style.
Inclusion in Action—Allyship is a Practice, Not a Label
Commitment to diversity and allyship aren’t just self-appointed buzzwords here—We know these claims are earned through action and it’s how we work every day.
We work on it daily by:
✓ Hiring with purpose
✓ Collaborating with accountability
✓ Amplifying stories with intention
This is a safe space. Not because we say so, but because we:
• Listen and learn first
• Create room for sidelined voices
• Stand beside you when it counts
Safe spaces don’t need to be silent; they can be bold, intentional, and unflinching. We offer no caveats. No performative gestures. Just unwavering support for every voice that needs to be heard.
Mentorship in Motion
As a Thunder Bay college professor, Edgycat owner, Robyn Saxberg bridges academia and action, offering career accelerators for exemplary students with:
- Paid, purposeful summer work
- Tailored projects designed to spotlight each student’s unique talents
- Real skill-building—Not just theoretical busywork
- A launchpad into the professional world with brilliant creators who are confident, seen, and ready.
No coffee runs, no “paying your dues”. Just fair pay for real work—because potential deserves investment, not exploitation.
Standing Outside the Static—No Trend-Chasing, Just Traction
The digital world’s noise isn’t just loud—it’s distorting what matters. We don’t turn up the volume; we change the frequency, filtering out hot takes, hollow buzzwords, and keyword-stuffed fluff.
We deliver:
✓ Precision SEO that drives action—not just clicks
✓ Storytelling that resonates—so your audience stops scrolling, listens, and stays.
✓ Strategies built for impact—not algorithms—because your mission isn’t a hashtag
No algorithmic pandering. No empty metrics. Just smart strategy that connects you with the right people—and gives them a reason to stand with you. We broadcast your signal—clean, strong, and impossible to ignore.
Amplifying Indigenous Voices
For a year, we worked exclusively with Thunder Bay’s Elizabeth Fry Society, serving marginalized women and gender-diverse people—almost 80% of whom are Indigenous. Their programs weave cultural healing practices into harm reduction, housing support, and beyond.
This partnership taught us about the importance of authentic visual storytelling that strengthens Indigenous-led organizations and we’re committed to:
- Elevating Indigenous narratives through powerful digital media
- Collaborating directly with knowledge-keepers, educators, and experts to ensure cultural integrity in every project.
We’re grateful to our Indigenous partners for allowing us to honour the Anishinaabe and Métis people of Treaty #3 territory through this work.
About the owner.
Robyn Saxberg has 10+ years of shaping powerful visual stories and digital experiences for purpose-driven organizations. She helps mission-focused clients amplify their impact through bold creativity and clarity.
Robyn’s path hasn’t been linear. She pivoted into advocacy-centred multimedia Marketing from a 12-year career in interior design and a 900-hour volunteer commitment with Habitat for Humanity where she honed her eye for aesthetics, functionality, business marketing, and human-centred environments. Robyn has always been driven by purpose and the experience cemented her belief in design as a tool for change.
Today, Robyn channels her formal training in art (Durham College, Hons), interior design (Sheridan, Hons), and project management (Sheridan, Hons) into projects that elevate social good.
From mental health reform to 2SLGBTQIA+ justice—Every piece connects, engages, and drives measurable change—unapologetically mission-first. Design has always been about more than aesthetics for Robyn. It’s about building bridges. As a creative tech professional, she’s doing just that—turning pixels into purpose, and ideas into action.
#WomenInMedia #CanadianMediaMama #GetUnPublishD
“I believe everyone is creative. Music and art are creative. Math is creative. Life is about discovery and ideas and our creative paths are lead by those discoveries. Nurturing any idea that connects us, helps open our minds to more possibilities. And the possibilities are endless.”
Robyn Saxberg, PMCP
Our skilled summer-student team.
This is mentorship in motion. Not just gigs—Holistic, meaningful project and business experience that sets students apart in a growing marketplace for independent professionals.
Creative Marketing Specialist (Freelance)
“I have a passion for building from scratch to craft content and strategies that are unique. Robyn is giving me the opportunity to be creative, learn on the job, and make connections while I’m in school!”
~ Ann
Ann Atangakak has led impactful storytelling across diverse settings—from covering the high-profile Dangote Refinery launch for Ovation Media Group to volunteering with the Carondara Foundation at an IDP camp in Abuja. Highlighting her ability to craft meaningful content that builds awareness, drives engagement, and connects audiences with powerful narratives. Ann’s skills and accomplishments include:
- 300% audience growth via strategic planning & engagement analytics.
- Team leadership: Trained 5+ interns in content production & CMS management.
- Brand development: Unified voice across platforms, boosting visibility.
- Marketing integration: Aligned all content with organizational KPIs.
Ann drove digital growth for radio station, 99.9 Kiss FM, Abuja, Nigeria. Quadrupling their social media followers from 2,000 to 8,000 over four years through data-driven content strategy.
Creative Marketing Specialist (Freelance)
“A hunger to learn and create something meaningful brought me to Canada. Robyn has been a great mentor and has presented me with opportunities to work on real projects at my own pace. I’m learning a lot!”
~ Vanya
Vanya Sharma has strong clinical documentation skills, applied knowledge of mental health practices, and has used digital channels to effectively communicate complex psychological information. She has collaborated with psychiatrists and psychologists to support child assessment and rehabilitation efforts, Including:
- Scoring and interpreting psychological tests.
- Preparing detailed clinical reports.
- Assisting in therapy session planning.
- Coordinating patient follow-ups.
Vanya has developed content and provided implementation support for a Shopify-based e-commerce platform, creating key pages (About Us, FAQ, Manufacturing) and publishing blog posts. She collaborated across front-end design and back-end integration to ensure visually cohesive, well-structured content that enhanced site functionality and user experience.
Book a discovery call and get started today!
Robyn has the ability to listen to and incorporate our ideas into a design presentation while being most cognizant of our budget. We can’t thank her enough. Trying to sort through all of our ideas was a nightmare until she—with her top-notch skills, came to the rescue. Then, selecting suitable colours and finishes became an easy task with her kind assistance. Merci!
Client | Hamilton, Ontario Canada
Edgycat Media 